Do you consider “Data Analytics in Business” a good field to focus on?

I’m planning to bet my education efforts on Data Analytics in Business, I’m starting an edX course about the subject in spring

I’ve been looking for some related books as well, so far these are the most promising I’ve found, ley me know if you consider anything else worth reading, or any MOOC course you know about:

Do you consider “Data Analytics in Business” a good field to focus on?

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